Become An Influencer!
Make Money with Social Media

Become an influencer! With the rise of social media, influencer marketing has become an indispensable part of our lives.

Brands are eager to partner with influencers to increase their reach and boost conversions, while followers look to influencers for professional counsel and endorsement. As a result, more and more people are interested in learning how to become an influencer themselves.

Women Sitting Together Planning - Become An Influencer

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But, how do you create and maintain a community of devoted fans? Let's explore the world of social media influencers in more detail and discover some helpful tips on how you too can become an influencer.

Becoming an influencer could be your ticket to generating high traffic and sales, which of course is instrumental in your quest for making a lot of money.

Being an influencer comes down to promoting your own brand, and/or using such branding to pitch products or services to your ideally ever-expanding audience. That way, you can drive the purchasing decisions of your followers.

Of course, growing and maintaining a loyal following is easier said than done. It requires consistent effort on an influencer’s part.

Before we discuss some useful tips on how to become an influencer, let’s take a deeper look at the concept of social media influencers.

What is a Social Media Influencer?

A social media influencer is someone with a significant audience of online followers, and usually of high profile or credibility, within a specific industry. Some of the top industries include tech, fashion and beauty, gaming, fitness, nutrition, and more.

Social media influencers are a very popular component of the marketing space at the moment. So, to increase their reach and boost conversions, brands and other marketers want to partner with them.

On the other side of the coin, those who follow influencers look for their expert counsel, and trusted endorsements or recommendations.

Given the current popularity of influencer marketing, a smart financial move could be as simple as becoming an influencer yourself.

That said, it's not as simple as it seems to create and maintain a community of devoted fans. To become an influencer, you must make consistent and concerted efforts to grow a following.

So, how does one become a successful social media influencer anyway?

Becoming a Social Media Influencer

To become a social media influencer, a sizable online following is a prerequisite and it typically requires being recognized or respected in a particular field.

Many industries use the services of influencers with, as already mentioned,  some top segments currently including fashion and beauty, health and fitness, technology and gaming, personal finance, and others.

Types of Influencers

Beyond the distinction in the various industries represented, one form of categorization that has emerged is the classification of influencers by the size of their fan-base. They are divided up from smallest to largest as nano influencers, micro influencers, macro influencers, and mega influencers. Find out which one floats your boat!

Nano Influencers

The smallest category, 1000 to 10,000 followers, nano influencers do not necessarily suffer from the smaller size of their following. In fact, these influencers are the beneficiaries of a closer-knit connection that bonds them with a fan-base which finds them more relatable, genuine and trustworthy.

Nano influencers can be some of the most successful influencers because they do not tend to come off as over-commercialized. As a result, they can target a small but devoted audience. As affiliate marketers, they can also help to sell specialty items including high-ticket purchases with lofty commissions.

Micro Influencers

With a following of 10,000 to 100,000, this one could actually be the sweet spot of all social media influencers. Micro-influencers enjoy an audience size that is not gigantic just yet, and still makes it possible to maintain a somewhat personal touch with the audience.

Beyond this, it becomes virtually impossible, for example, to respond to individual fan messages as the size of the audience begins to gradually expand well over the lower levels of this category.

However, a faithful connection and shared interest in a particular niche can still be genuine here, putting the influencer in a very desirable position for marketing purposes. The relative size of the audience can of course enable a very respectable impact on the market.

Macro Influencers

Macro influencers have a following of 100,000 to 1,000,000 million or more. They are likely famous on the internet and have succeeded in developing a significantly large following through consistent engagement and dedication over a long period of time.

These influencers likely make a lot of money for themselves and their marketing associates. Through their large audience size, they can prove a good bet for advertisers looking to promote their brand or products to an easy-to-reach target market.

Mega Influencers

At 1,000,000 followers and beyond, mega influencers operate a notch above macro influencers. They are likely to be celebrities that are well-known outside of social media and internet circles and who can put their status at the service of large scale promotional outreach.

Mega influencers may also serve a niche, or may be a blanket influencer whose appeal is powered by a celebrity status of some sort, or by expertise and stature.

While the size of the mega influencers’ market is a definite advantage, it provides blanket promotional coverage that may at times lack niche specificity.

The size and scope of this category of influencers calls for commensurately high costs for those interested in their services.

So, what type of influencer would be your cup of tea? It may just depend on how you map out collaboration between influencers and brands.

Why Brands Value Collaborating with Influencers

Brand influencers have a connection with their audience that typically allows them to understand its needs and wants. They are often part of the group that they provide “guidance” and recommendations to on social media.

The content that they produce resonates with the audience and gives influencers an advantage, indeed an inside-track that cannot be easily achieved by most brands, much less most corporate entities.

In fact, influencers can provide an excellent reading of the audience in a more efficient way than brands have always sought doing so with focus groups.

Not only do influencers have a unique knowledge of the audience, they also provide advertisers access to it through their social media subscribers list.

This is especially valuable for both advertisers and influencers as it potentially provides a ready market to the former and an attractive revenue source to the latter.

Untapped Audience

Another way that brands and advertisers can enjoy a symbiotic relationship with influencers is through the breadth and variety of followers that a popular influencer can attract.

Influencer’s content that goes viral reaches a wide spread of new followers that, pleasantly and sometimes unexpectedly, expands the advertiser’s target market.

The social media journey of a burgeoning influencer or a viral post can be full of happy surprises on both sides of the coin.

Developing a target market through an influencer can also be the fruit of an intentional strategy where the advertiser and influencer collaborate on getting the message out on a brand or product.

This creates an audience awareness that is deliberately planned and seeded for promotional purposes.

What Is the Future of Influencer Marketing?

For brands, influencer marketing is an exciting and novel field to promote themselves or feature products.

This is because, statistically, about half of all online consumers have purchased an item after seeing it used by an Influencer on YouTube, Instagram, TikTok, or Facebook.

In some respects, the growth of influencer marketing is only getting started. It parallels the expected growth of online marketing as a whole.

Influencer marketing has acquired critical acclaim among brands. Data Bridge Market Research estimates that Influencer Marketing will rise from USD 7.36 billion in 2021 to USD 69.92 billion in 2029.

The world’s top 10 beauty influencers alone have a combined social media reach of 135,000,000 people! This is big business! And the time is now to jump aboard.

What Influencers Can Do for Brands

Influencers simply know more about the audience. The reason why they are so effective is because they know what their audience wants, and they are themselves often part of that group.

This gives the brands a direct axis to connect with their consumer base. Influencers are known for creating content that resonates with their audience and that’s what makes them powerful social media entities.

Influencers Can Spread the Word About a Brand

Influencers can create a buzz about a brand through various content strategies, which can be beneficial in many ways.

An influencer marketing strategy focuses on using influencers to strengthen your brand's social media presence. The special connection that influencers have developed with the audience is key to facilitating that process.

Influencers Can Expand a Brand's Reach

Collaborating with influencers can greatly expand your audience as they are widely followed by a variety of people. As mentioned above, an influencer's campaign may even go viral and attract an audience you didn't intend or expect to target.

Influencers Help Build Brand Credibility

Successful influencers have the finger on the pulse of the audience. They know how to translate the needs and wants of their following in ways that corporate entities cannot easily achieve by the traditional marketing means.

The intimate knowledge of the audience imparts influencers with credibility which is then transferred to the brand through recommendations or tacit endorsements.

Influencers Give a Competitive Edge

Being endorsed by influencers not only puts the spotlight on a brand (or product), but also gives an edge against competitors.

Collaborating with influencers helps sharpen branding so that recognition and relatability work to the advantage of the brand.

A well-executed campaign with influencers and select social media platforms is a highly effective jockeying strategy.

Influencers Give You Cost Flexibility

Traditional advertising can be quite expensive and may not give you desired results. With the advent of social media and small mobile screens, the old television promotional model is being challenged.

There are different types of influencers on various niches, social media platforms, and follower ranges. This makes influencer marketing versatile and flexible.

It also allows for budgeting choices and different cost levels. You can opt for micro-influencers or Nano-influencers on the lower end, and high-price celebrity influencers on the higher-end. As a brand or advertiser, the choice is yours.

You may also test a campaign on a restricted budget and decide to spend more money if you see results.

How to Make Money if You Become an Influencer

Without further ado, here’s an overview of the ways you get paid and why you might want to become an influencer. The sheer variety of ways that influencers can make money is motivating in and of itself.

Keep in mind that this review partially focuses on becoming an influencer as a way to take advantage of affiliate marketing opportunities and developing streams of (“passive”) income.

Savvy influencers make yearly six-figure incomes, with mega influencers in the $150,000 range and more. And this is typically part-time! As a full-time gig, the sky is the limit.  

Whatever your niche of predilection or modus operandi, there’s bound to be a way that you too can make money in this field if you feel the itch to become an influencer.

Here are some ways that influencers can make money!

Sponsored Content

One of the top ways that influencers make money is through sponsored content. This is when an advertising brand pays an influencer to showcase their product or service on the influencer’s social media platforms.

Typically, the bigger their audience on one or various social media platforms, the more money influencers can earn.

Brand Ambassadors

Being a brand ambassador is another way influencers make money. A brand ambassadorship is similar to sponsored posts but with the difference being the special relationship between the brand and the influencer – who becomes a representative of sort for the brand.

E-Goods

Savvy influencers have an opportunity to pitch digital products to wide audiences. These could be anything from music playlists to software, or e-books and e-courses.

Any item that can be delivered and sold electronically can potentially make money to an influencer that has captured the eyes of a sizable audience. The only limit is your creativity.

Subscriptions and Contributions

A platform like Patreon allows influencers and other content creators to receive monetary contributions from followers or members as a monthly donation.

From subscriptions opportunities on exclusive content to random tips requested as “Buy me a Latte!”, a loyal following can be an unforeseen source of passive income.

Become an Influencer: Tips and Tricks

  • Know your audience: Identify your niche and understand what your followers like and engage with.

  • Consistency is key: Regular posting helps you stay top of mind and increase engagement.

  • High-quality content: Invest time in creating visually appealing, informative and original content.

  • Engage with your followers: Respond to comments and direct messages, ask for feedback and create interactive content.

  • Utilize hashtags: Research popular and relevant hashtags to increase visibility and attract new followers.

  • Collaborate with others: Reach out to other influencers or brands in your niche to collaborate and cross-promote each other.

  • Stay authentic: Maintain authenticity and transparency, avoid oversaturation of sponsored content and always disclose sponsored posts.

  • Utilize analytics: Track and analyze your performance to understand what works and what doesn’t.

  • Keep learning: Stay up-to-date with the latest trends and updates in the industry, and continuously improve your skills.

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