The Target Affiliate Program:
What You Need to Know

One of the best ways to profit from affiliate marketing is by promoting a product or service you believe in because you’re already using it yourself. This may not get any better than promoting a brand like Target! At one point or another, we’ve all shopped at Target, haven’t we? Learn more in this Target Affiliate Program overview.

Woman with shopping bags; learn about the Target Affiliate Program

Disclosure:  We recommend products we believe to be suited for our own use and for our readers. We may earn a small commission at no additional cost to you through purchases made via affiliate links on this page.

Suppose you’re a regular Target shopper and you decide to talk to a few hundreds, or a few thousands of your closest friends, about products you’re just seen or bought at Target yourself… You’re doing this in the form of a blog, or social media page – and we are all on social media, aren’t we?

Now, let’s say that Target decides to pay you for talking about your shopping experience every single time one of your “friends” places an order based on the products you’ve discussed, suggested or recommended.

In fact, Target states that they’ll pay you up to 8% of whatever the cost of that product is. So, if for example your friends order that $240 X Home Appliance you told them about, you can get paid a commission of around $20 for each and every order.

Well, that is not a supposition. That is in a nutshell what happens with the Target affiliate program.

How Does the Target Affiliate Program Actually Work?

The Target Affiliate Program is referred to as the "Partners Program" and allows participants to earn commission on sales referred to Target.com. Customized links are provided through Impact Radius, the program’s affiliate network.

When you apply for the program via Impact Radius, you get approval to become an associate of Target. You receive customized links that are unique to you. These links allow you to promote Target products in your social media posts, blog, website, etc.

Marketing creatives like banners, widgets, text links and other tools are provided to you and when your visitors click through to Target.com via these links, that visitor is automatically tracked for you. Anytime during a period of 7 days called a 7-day cookie, if he or she places an order, you are credited the commission for that order.

The program administrator, Impact Radius, keeps an accurate account of all transactions electronically and you can track it all by logging into your account with them. The more of the visitors that you refer to Target.com make a purchase, the more commission you get paid.

You also get paid for every subsequent purchase made by that referred visitor during that 7-day cookie window.

What Are the Requirements to Join?

To join, simply apply for the Target Partners Program at partners.target.com. The program is free to join and is open to any website owner, blogger or social media partakers provided that the content you produce is family-friendly with a mainly US-based viewership.

Applicants from anywhere in the world are also welcome to join as long as their content targets the U.S. market and their country of residence is supported by Impact Radius.

It’s probably a good idea to familiarize yourself with Impact Radius in general - which is a leading marketing affiliate platform and digital marketing marketplace. On the Impact Radius Walkthrough page, you’ll find a global list of countries supported, if this concern applies to you.

Tips for Succeeding in The Target Affiliate Program

A lot has been said about the inconsistencies of the Amazon affiliate program and its "reputation". In terms of comparison, we'll let the public be the judge of that.

Whether you use the Target Affiliate Program, Amazon's, or a mixture of affiliates, you'll want to always put your best foot forward and keep these tips in mind for top results.

Comply with Program Policies

Make sure you read and familiarize yourself with Target's (not just Impact Radius’) affiliate program policies and guidelines.

To avoid any errors and to stay in good standing with the program, adhere to their terms of service, ethical practices, and any advertising restrictions that are stipulated.

Build a Relevant Audience

It's essential to have a target audience that aligns with Target's customer base if you’re going to promote Target. The good news is that if you know your audience and you know Target, chances are you’ll have a good feel for what your followers might be interested in purchasing there.

So, focus on creating engaging content that resonates with your audience and that might compel them to take an interest in purchasing the products you highlight.

Promote Target's Promotions and Deals

Stay informed and keep an eye on Target's ongoing promotions, discounts, and seasonal sales. Their team of sales professionals have already done most of the work for you by selecting what is likely to attract buyers or sell.

Your job is to let your audience know about these deals. Simply promote the offers, including your custom affiliate links.

Consider creating dedicated content or sending email newsletters to your audience that highlight the latest deals and create a sense of urgency by mentioning when the deals expire.

Use Target's Brand Recognition to Your Advantage

Target provides various marketing assets, such as banners, images, and product links, for affiliates to use.

Incorporate these assets into your promotional efforts to create visually appealing and consistent content that resonates with your audience’s familiarity with Target's branding.

Provide Value with Your Content

The more useful and engaging your content, the more likely it is to drive sale conversions. Put some effort into create compelling content whether it’s about product reviews, product comparison, new information, insider guides, etc.

You’re basically a Target Expert at this point. That’s why people pay any attention to what you have to say. For instance, you could give valuable information about the Target bridal registry, which might come really handy for a busy wedding party hectically preparing for the big day.

Utilize Multiple Marketing Channels

To maximize your earning potential and continue to grow, explore the use to various platforms including a website, blog, social media, YouTube, or email marketing. It’s a number’s game.

By reaching a broader audience, you multiply your chances of earning more.

Performance Tracking

Regularly monitor your affiliate links' performance and identify which content or marketing channels are driving the most conversions. Delve into Search Engine Optimization (SEO) or learn about it in the first place.

Your knowledge of data will help you improve your strategies and be markedly more effective.

Stay Active

Even though affiliate marketing is infamous for creating passive income, it actually requires that you stay active and knowledgeable about products, trends and so forth.

You have to keep yourself informed and relevant as well as engaged in the online communities that you serve and that serve you.

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