Sephora Affiliate Program
Beauty Galore!

Using the Sephora Affiliate Program is a great way to generate passive income and gain the trust of your audience if you are a beauty influencer, content creator, or blogger.

Woman using make-up: the Sephora affiliate program is great way to generate passive income and gain the trust of your audience

Disclosure:  We recommend products we believe to be suited for our own use and for our readers. We may earn a small commission at no additional cost to you through purchases made via affiliate links on this page.

Sephora has one of the highest commission structures and the largest selections of products to promote when compared to other affiliate programs in the beauty sector.

This enables affiliates to market Sephora's extensive selection of cosmetics. In addition, Sephora Affiliates get a ton of extra bonuses that are only available through their Sephora Affiliate program relationship. Read on to find out more about it.

Facts on Sephora

The Sephora chain was launched in Paris in 1970 by Dominique Mandonnaud. It is one of the largest perfume, cosmetic and beauty retailers in the world.

Sephora is now owned by the world’s largest luxury goods company LVMH, with an ever-growing selection of established and emerging brands in a wide variety of product categories such as skincare, make-up, fragrance, body and hair care.

At time of writing, Sephora has some 2600 locations in 35 countries around the world. It is one of the most innovative beauty chains in the world and truly a trailblazer that combines novelty with an interactive shopping experience, and unmatched selection of premium products.

Sephora Affiliate Program Details

The Sephora affiliate program is administered through the Rakuten affiliate network. Once you join, you get access to 13,000 products and over 200 well-known brands. With the custom affiliate links that you receive, you can promote products on your website, blog, email list or social media accounts.

Affiliates who promote Sephora receive at least 5% of the sales they generate using their links. Affiliates typically earn a minimum of 5% commission on all purchases made through links although with some product categories you can earn a 10% commission on each sale.

Unfortunately, the Sephora affiliate program only gives affiliates a 24-hour cookie. That means your referrals have to make a purchase within a 24-hour window for you to get credit for the sale. You have to rely on spur of the moment purchase decisions - which is not unusual when dealing with beauty products. You should probably also go for volume, i.e., how many people you get to click those links.

There is a $50 minimum threshold for monthly payouts. Should you fall short of that amount, your commissions carries over to the following month. Rakuten pays you by check or direct deposit after all payment details have been processed.

How to Join the Sephora Affiliate Program

To become an affiliate of Sephora, you will need to complete the following four steps:

  1. Visit Sephora's website.
  2. Complete the online application and registration form.
  3. Provide your contact information and some information about your business and website.
  4. Allow time for a representative of Sephora to evaluate your application and your information.

Once approved, you can start posting affiliate links on your website or any other social media platform. Sephora carefully reviews each affiliate application one at a time.

The time it takes for you to be accepted into the program may be a result of this. Most people typically find out whether they have been approved for the program within three weeks from submitting their application.

Requirements for the Sephora Affiliate Program

The application will ask you when your website will launch, and information regarding your website's monthly unique visitors and page view statistics.

Your website should offer unique, high-quality content that adds value to your visitors. In a nutshell, it is advisable to have a well-established website or mobile app with a focus on the beauty sector and a respectable following to increase your chances of getting accepted.

You are also required to have a functional understanding of how to operate affiliate links.

Sephora Affiliate Program Marketing

Promoting effectively is key to increasing your click-through rates, sales conversion and commissions. If you’re an influencer, Sephora’s plethora of products to promote will make you a kid in a candy store.

Success rate and potential commission from sales depend heavily on how well promotional links are promoted after posting them.

Upon approval, Sephora affiliates receive marketing creatives, promotional materials, online banners, etc. Experienced affiliates sometimes make arrangements to produce their own marketing materials (always check with the program’s administration before doing this).

You can promote your Sephora affiliate program links utilizing the following techniques:

Write Product Reviews

Create in-depth reviews of popular Sephora products, highlighting their features, benefits, and your personal experiences.

Include high-quality images and your affiliate links within the review. Consider including before-and-after photos or swatches to make the content more engaging.

Do Product Comparison

Comparing one prominent or new product with another is always a very compelling technique, and is engaging for people interested in the information provided or in purchasing the products.

You also get to provide a fair evaluation of products to people who trust your judgment or expertise.

Create Makeup Tutorials

If you have the knack, try developing step-by-step tutorials showcasing how to create specific looks using Sephora products.

Feature the products you used in the tutorial and provide affiliate links for readers/viewers to purchase them.

Unboxing Videos

Record videos or write blog posts sharing your recent Sephora hauls or unboxing experiences.

Discuss the products you purchased, why you chose them, and your initial impressions. Include your affiliate links in the description filed or post.

Feature Seasonal Promotions

Holidays, seasonal events, or launches of new collections are excellent focused promotional opportunities.

Stay up-to-date with activities surrounding these events and create content around them. They often also include limited edition products, exclusive discounts, or gift sets available during these periods.

Collaborate With Influencers

Search and partner up with beauty influencers or content creators who have a large following.

This can help you reach a wider audience and drive more traffic to Sephora using your affiliate links.

Utilize Sephora's Affiliate Tools

As mentioned above, Sephora provides marketing tools and resources for their affiliates.

Take advantage of these professionally tailored resources, such as banners, widgets, or product feeds, to enhance your promotional efforts.

Offer Exclusive Discounts or Gifts

If you have a sizeable following, negotiate with Sephora to secure exclusive discounts or gifts for your audience.

For example, you could arrange for a unique coupon code or a free gift with purchase.

Utilize Samples

Sephora Affiliates’ purchases always come with free samples. You can use the ones you’re interested in to do a feature on new products for your audience!

Create Gift Guides

Sephora is a popular destination for buying beauty-related gifts.

Create gift guides for different occasions, such as birthdays, holidays, or special events.

Curate a selection of Sephora products suitable for different recipients. Include your affiliate links for each item.

Organize Giveaways

Offer your audience a chance to win Sephora products by entering a giveaway through your affiliate links.

This is an excellent way to generate more traffic and referrals through your Sephora links, as well as to build up your email list.

Leverage Community Building

User-generated content can be of great benefit to your promotional endeavors.

Encourage your audience to share their Sephora hauls, makeup looks, or skincare routines using a specific hashtag or by tagging your account.

Feature and repost their content, giving credit. This helps create a sense of community and encourages more engagement with your Sephora venture. Include your affiliate links in the captions.


Remember to always disclose your affiliate relationship! Also, comply with Sephora's guidelines for promoting their brand and products.

Don’t forget to monitor your progress and make adjustments accordingly so you can increase your commission earnings.

The beauty and skincare category is one of the best affiliate marketing niches there is, and it continues to grow.

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