Walmart Affiliate Program Review

Meet the Walmart affiliate program where you can earn commissions by advertising the retail giant’s products on your own website or blog.

Walmart Affiliate

Disclosure:  We recommend products we believe to be suited for our own use and for our readers. We may earn a small commission at no additional cost to you through purchases made via affiliate links on this page.

Affiliate marketing is one of the most popular ways to make money online nowadays, and Walmart is one of the largest online retailers in the world.

In this Walmart affiliate program review, we take a deep dive into the program, its advantages and disadvantages, and help you decide whether or not it's right for you.

About Walmart

Walmart is arguably the world’s largest American multinational retail corporations that owns and operates a chain of supermarkets, discount department stores and grocery stores.

Founded in 1962 by Sam Walton, the company was incorporated in 1969 and owns and operates Sam’s Club retail warehouses.

Walmart operates under 55 different brand names across 27 countries, including the US, Canada, Mexico, the UK, Japan, India, etc. It also has subsidiaries in Argentina, Chile, Canada and South Africa and Brasil.

Walmart Affiliate Program Overview

The Walmart affiliate program is an online marketing platform that you can join to advertise Walmart products on your own website, blog, or other social media channels, and earn commissions in the process.

As an affiliate participating in the program, you'll receive special tracking links, banner ads and other marketing creatives that you can place on your own platforms. You can also create your own custom links or banner ads to match your content and target audience.

You get to choose from a wide selection of products to promote on Walmart's website, including electronics, home appliances, clothing, groceries, and more.

How Do You Make Money from The Walmart Affiliate Program?

Walmart's affiliate program gives you access to a wide selection of pre-selected product banners and links that can be strategically placed on your site or social media accounts.

Every time a visitor clicks on a link or banner on your site and makes a purchase from Walmart's store, you cash in with a commission.

You can also find and create unique links aimed at specific products on Walmart's website. In addition, Walmart regularly shares new banner and text links in their affiliate newsletter, so that you are always supplied with new and interesting content to share.

Your main role as a Walmart affiliate is to drive traffic to your site so that you can generate sales from those commission-carrying links.

Walmart Affiliate Program Commission Rate

The Walmart affiliate program commission rate varies depending on the product category you are promoting. The affiliate program commission rate ranges from 1% to 4% of the sale price of the product.

Product categories offering 4% commissions include, but are not limited to, Baby, Beauty, Clothing, Gifts & Registry, Health, Home, Jewelry, Patio & Garden. These categories can contain high-ticket products, making your commission earnings correspondingly high.

How to Become a Walmart Affiliate

To become a Walmart affiliate, fill out the application form available at On the form, you will be asked to provide your personal information and business information including what business model you would like to pursue.

You will also be asked to provide information about the types of media properties you would like to use to promote your products such as a website, a blog, a podcast, or other platforms like email marketing and newsletter.

Walmart will mainly check to see if there is any objectionable or offensive content on the site (illegal, violent or sexually explicit content) and if the majority of the traffic is based in North America.

Applications to the Walmart affiliate program are reviewed and approved within 24 hours and the program is run by Impact Radius.

They will be given access to your account dashboard, where you will be able to see your affiliate sales data. You will also be given the option to link your bank account with your dashboard to facilitate getting paid digitally.

Pros and Cons of the Walmart Affiliate Program


  • Brand recognition

    Walmart is a global retail giant that offers a wide variety of products. When you promote your affiliate link with Walmart products, you enjoy brand recognition as Walmart is a well-known and trusted entity.

    Potential buyers will not second-guess clicking your link to the Walmart website and make a purchase. This will help drive more traffic to your affiliate site and generate more income through your affiliate program.
  • Simple Signup

    The signup steps are minimal and give everyone better approval odds compared to other affiliate programs where you need a well-established website, substantial traffic and an alluring profile.

  • Dashboard

    Walmart's affiliate dashboard is a central hub for all your affiliate marketing needs.

    It enables you to monitor your sales, determine what products are doing well, keep an account of your commission. This is also the place to review your affiliate sales history and perform data analytics.

  • The World’s Biggest Retail Choices

    Walmart gives you access to an extensive catalog from which to select a wide variety of products that resonate with your target audience or are a good fit for your preferred niche.

  • Cookie Duration

    The Walmart affiliate program’s cookie duration is 3 days. This means you get credited for commissions if customers click on your affiliate links and complete purchases during that window.

    Keep in mind that customer returns can nullify some of the purchases. However, the Walmart affiliate program’s platform is user-friendly, easy to navigate and provides a range of features that make your affiliate journey easier.

    This includes product and offer links, marketing creatives and banners, WordPress plugin, Chrome extension, and more.


  • Low Commission Rates for Some Categories

    While commission rates can be competitive for certain products, they might be lower for others, potentially affecting an affiliate's overall earnings.

  • Competition

    Walmart is such a well-known brand that the affiliate program could be highly competitive. This can make it a challenge to affiliates to stand out and attract customers effectively.

  • Strict Guidelines

    Large corporations like Walmart often have strict affiliate marketing guidelines that affiliates need to adhere to. Failure to follow these guidelines could lead to suspension from the program.

  • Customer Behavior

    Walmart's customer base might have specific buying behaviors that could affect affiliate conversions. For example, some customers might prefer browsing for products in-store while others make their purchases online.

  • At The Mercy of Walmart's Policies

    Affiliates with limited diversification can be vulnerable to any changes in Walmart's pricing, product availability, or return policies. Unexpected changes could impact the success of your affiliate efforts, especially if that is income you rely on the most.

In Conclusion

For well-entrenched affiliates, the Walmart affiliate program can be a great way to make money online with its wide variety of products, great brand awareness, and an easy-to-use platform.

A big advantage is Walmart's trusted brand and the ability to use the banners, links, and promotion materials that the program provides.

The larger the number of customers you aim for, the higher the moneymaking potential with a platform of this scope.

You might also like these

Are YOU on Track for Financial Success in Your Future?

Personal Finance Quiz

Take This Quiz
to Assess!

Start Making Money
with Affiliate Marketing!

Recent Articles

  1. The Finance YouTuber Phenomenon & Shocking Rise To Riches

    Finance YouTuber
    5 finance Youtuber secrets they won’t tell you on building wealth on YouTube.

    Read More

  2. Investing For Beginners: A Strategic Guide

    Investing For Beginners
    Learn more about investing for beginners, with accelerated investment strategies to maximize your earnings. It's not as difficult as you might think!

    Read More

  3. What To Do If You Have No Savings For Retirement

    What If You Have No Savings for Retirement
    What to do if you have no savings for retirement. Is your retirement is looming ahead? If you have no savings you may be worried about the future.

    Read More